Marketing Analytics Visualisation and Communication

TGS-2024048429

NUS Business School

Enquire now
Less than 1K Views

Objectives

The course combines lectures, discussions, and hands-on exercises to ensure that it meets the following objectives:
  • Gain a thorough understanding of the key design principles and various types of data visualization, as applied in a business context.• Apply the fundamental concepts of data visualization to develop and execute a project addressing a business challenge or opportunity.• Utilize Tableau to create compelling data visualizations that help support data-driven decision- making in a business context.• Critically analyze and refine data visualizations to ensure they accurately convey the relevant information and effectively support data-driven decision-making in a business context.



Who Should Attend

Business Owners, Management and Marketing Staff




Entry Requirements

Bachelor's degree




Class Schedule




Tutorial Schedule

Same day as lecture




Lesson Delivery

Classroom facilitated training: 35hrs Assessment duration: 4hrs Total course duration: 39 hrs




Full Fees (before GST)

S$5400.00




Nett Fees payable after SSG Funding



International Participant Singapore Citizen 39 years old or younger Singapore Citizen 40 years or older eligible for MCES Singaporean PRs Enhanced Training Support for SMEs
Full Programme Fee S$5400.00 S$5400.00 S$5400.00 S$5400.00 S$5400.00
SSG Funding *
Eligible for Claim Period 1 Oct 2024 to 30 Sep 2027
- S$3780.00 S$3780.00 S$3780.00 S$3780.00
Nett Programme Fee S$5400.00 S$1620.00 S$1620.00 S$1620.00 S$1620.00
9% GST on Nett Programme Fee S$486.00 S$145.80 S$145.80 S$145.80 S$145.80
Total Nett Programme Fee Payable, Incl. GST S$5886.00 S$1765.80 S$1765.80 S$1765.80 S$1765.80
Less Additional Funding if Eligible Under Various Scheme - - S$1080.00 - S$1080.00
Total Nett Programme Fee, Incl. GST, after additional funding from the various funding schemes S$5886.00 S$1765.80 S$685.80 S$1765.80 S$685.80
*   Learners must pass all assessment components to be eligible for SSG funding. Please note that all external funding for courses is limited in duration and subject to availability.

** Please note that the mode of delivery is subject to change in light of the COVID-19 situation. Courses marked ‘online’ may have compulsory face-to-face sessions such as laboratory or hands-on components and details should be sought from the schools or departments before learners register for them.

Upcoming Course Dates
11/08/2025

Delivery Mode**
Face-to-Face

Course Code
BMS5504

Funding Type
SSG Funding
Eligible for SkillsFuture Credit (SFC)
Alumni eVoucher (L3)

Type
Modular Course

Stacks/ Bundles to
NA

Audit/Graded
Graded

Area of Interest
Data Analytics