Marketing AVP/VP

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Company: MoolahSense
Location: Singapore
Industry: Finance
Job Description:

- Design and review the Marketing department’s budget
- Build relationships with media and stakeholders through creative PR strategies
- Develop an omni-channel vision and strategy to drive new customers (borrowers and investors) and revenue that align with long-term business goals and strategies priorities
- Conceive, develop, and implement creative marketing strategies and campaigns that strengthen the MoolahSense brand, brand awareness to support business solutions
- Continuously refine comprehensive marketing plans across channels
- Develop and Execute data driven marketing campaigns
- Make recommendations based on data to inform messaging, media decisions, conferences, digital/social strategy, and tactical improvements to drive greater effectiveness and improve ROI
- Leverage analytical tools across various channels to develop insights and effectively manage content
- Prioritize marketing projects and allocate resources accordingly
- Prepare regular reports and presentations on marketing metrics for the Management
- Conduct market analysis to identify challenges and opportunities for growth
- Identify challenges and emerging issues faced by the organization and work with key functions to recognize internal and external marketing opportunities
- Provide guidance and ideas to organize effective marketing events
- Track competitors’ activities
- Manage relationships with associated vendors.
- Act as thought-leader and change-agent for: all aspects of branding, public image; marketing and advertising strategy; external communications; industry and media relations; marketing campaigns, and marketing metrics
- Own positioning, messaging, branding, segmentation and marketing strategy
- Work collaboratively across Senior Leadership to develop long-term marketing strategies, strategize initiatives, propel brand positioning and to attain all financial metrics and profitability goals
- Leverage the latest technologies to improve branding
- Ensure external communication plans are aligned with business needs and communications strategies
- Serve as external communications counsel to leadership team and position them as thought leaders and spokespeople, driving corporate narrative and thought leader platforms
- Develop and manage relationships and effectively interact with a range of stakeholders, including senior executives, to understand how external communications can support business priorities
- Write, edit, and / or oversee the development of blogs, bios, pitch letters, press releases, executive announcements, talking points, and media alerts, etc.
- Partner with key functions, to create coordinated communications campaigns on key initiatives and to develop social media content, and online content
- Establish strong internal relationships and partner across the business to drive positioning, messaging and to respond to media issues with a coordinated approach
- Continually enhance ability to track marketing activity effectiveness.
- Develop and implement company’s social media agenda
- Work with cross functional teams to ensure consistency and quality in external communications
- Manage content for website and other marketing vehicles
- Develop and execute both digital and direct mail marketing efforts to existing customers to stimulate repeat purchase, upsells, cross-sells, auto delivery signups acceptance and brand engagement.
- Deliver strategies and progressive results in digital properties for web presence, mobile conversion, customer acquisition, customer experience and driving revenue across all channels and product categories
- Create self-service dashboards, along with regular reporting for various paid, owned and earned marketing channels
- Identify and recommend emerging trends and advancements in web technologies to drive new business opportunities that focus on ROI
- Lead innovation for creative, marketing and technology to drive growth, revenue and position the company as a leader in Marketplace Lending arena

We are seeking a highly driven, dynamic and resourceful individual who possesses these qualities:
- BSc degree in Marketing, Communications or relevant field
- 5+ years of experience in corporate communications, crisis communications, media relations, or public relations
- 5+ years of experience as a senior communications leader;
- Experience working with external marketing and public relations agencies
- Experience in marketing strategy development and planning
- Experience in advertising campaign development
- Experience in B2B marketing
- Extensive knowledge and experience of e-Commerce technology and marketing including SEO/SEM/Facebook Advertising and sophisticated in digital and customer analytics
- Experience with CRM software and digital marketing tools and techniques

Job Type: Perm
Salary range: not specified  

Email:Please login to see the contact email.
Tel: not specified

Application instructions:

To apply, please submit your applications to by 15th October 2017

Posted by: GANO Admin
Date approved: September 28, 2017
Validity time: From September 28, 2017 To October 15, 2017

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