BIZALUM DIRECTORY

Senior Manager/Head of Brand, Loyalty and Payment

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Company: Grab
Location: Indonesia
Industry: Technology
Job Description:

In your role as a Senior Designer, you will:
- Create and define Grab’s global brand strategy, including positioning, brand architecture and value proposition;
- Responsible for driving brand awareness, consideration, preference and loyalty through a whole host of brand marketing initiatives;
- Develop Grab’s brand voice, ensuring consistency across all collaterals and touch points;
- Write immaculate creative briefs, bringing them to life for the creative teams
- Manage creative agencies and brief in-house creative teams to deliver the most insightful and creative work possible
- Drive forward the company’s regional brand strategy and campaigns, working with and mentoring country marketing teams on how to deliver the brand in their respective markets;
- Build and manage a brand messaging calendar through the year, ensuring a carefully-designed sequence of themes that reinforce what the brand stands for

As the ideal candidate, you have:
- Bachelor’s degree from a top tier university
- Expert knowledge of brand marketing, marketing strategy and planning
- Exposed to loyalty marketing
- Solid analytical skills
- Proven good marketing execution based on insights/data
- Should have been in a marketing leadership / team management role for minimum 3 years
- 6-10 years marketing experience using broad marketing mix
- Have at least 5 years strategic planning experience

Job Type: Perm
Salary range: not specified  
Contact:

Email:not specified
Tel: not specified

Application instructions:

Interested applicants please apply directly on Grab's career portal:
https://grab.careers/job-details/?id=405f7922-ab5a-497d-b402-96eeb3393a27

Posted by: GANO Admin
Date approved: July 6, 2017
Validity time: From July 6, 2017 To August 7, 2017




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