Objectives
This 3-day introductory course focuses on the principles and techniques in the design of good user experience in software applications. It traverses through the requirement, analysis, design and validation phases of the user experience design life cycle with emphasis on building empathy with users. Case scenarios, examples, exercises and workshops will be used throughout the course for participants to individually experience and reflect on what is good and bad UX design.Designing for applications is about more than just usability. It is also about how well a particular application is able to relate, interact and serve for a meaningful experience. Good user experience encourages a higher engagement rate and sustained use of the applications. It also renders a beneficial experience for the user, which can lead to an increase in productivity. Bad user experience often leads to a myriad of issues and arguably one of the most damaging, is to the organisation’s or company’s image.