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Objectives

The media landscape today is different, and perhaps, more challenging. Organisations have to understand and work with digital and traditional media, as the media remains an important tool for organisations to influence public opinion and key stakeholders. This course will help participants communicate with and appeal to different media channels, by acquiring skillsets used by media specialists to inform, educate and persuade through clear and succinct writing. Participants will be able to: - Understand Singapore’s changing media landscape and new media consumption habits of audiences - Understand the media’s interests and goals - Learn how to write for print and broadcast media, the web, public relations, and social media to meet their organisation's objectives

Who Should Attend

Executives who wishes to deepen or broaden their skills in media engagement/ communication.

Entry Requirements

At least polytechnic diploma. Proficient in the English Language

Class Schedule

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Tutorial Schedule

Lesson Delivery

a) e- Learning: 12 hours b) Assessment: 2 hours

Full Fees (before GST)

S$1900.00

Nett Fees payable after SSG Funding

	International Participant	Singapore Citizen 39 years old or younger	Singapore Citizen 40 years or older eligible for MCES	Singaporean PRs	Enhanced Training Support for SMEs
Full Programme Fee	S$1900.00	S$1900.00	S$1900.00	S$1900.00	S$1900.00
SSG Funding * Eligible for Claim Period 1 Oct 2024 to 30 Sep 2027	-	S$1330.00	S$1330.00	S$1330.00	S$1330.00
Nett Programme Fee	S$1900.00	S$570.00	S$570.00	S$570.00	S$570.00
9% GST on Nett Programme Fee	S$171.00	S$51.30	S$51.30	S$51.30	S$51.30
Total Nett Programme Fee Payable, Incl. GST	S$2071.00	S$621.30	S$621.30	S$621.30	S$621.30
Less Additional Funding if Eligible Under Various Scheme	-	-	S$380.00	-	S$380.00
Total Nett Programme Fee, Incl. GST, after additional funding from the various funding schemes	S$2071.00	S$621.30	S$241.30	S$621.30	S$241.30

Learners must pass all assessment components to be eligible for SSG funding. Please note that all external funding for courses is limited in duration and subject to availability.

Please note that the mode of delivery is subject to change in light of the COVID-19 situation. Courses marked ‘online’ may have compulsory face-to-face sessions such as laboratory or hands-on components and details should be sought from the schools or departments before learners register for them.