Social Psychology of New Media

Faculty of Arts & Social Sciences (FASS)

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Theories of social psychology can be applied to our understanding of how new media is produced, marketed, resisted, adopted and consumed. This module highlights these key stages in the developmental trajectory of new media and introduces relevant theories, while considering issues such as why some technologies succeed where others fail, how marketers should promote new technology, which services are likely to become tomorrow's killer applications and what goes through the minds of new media adopters.

Who Should Attend

- Data Analysts; - Business Intellience Managers; - Businss Analysts; - IT Consulting Analysts

Entry Requirements

At least a Diploma in any discipline

Class Schedule

Monday (12.00 PM - 2.00 PM)

Tutorial Schedule

Same Day as Lecture

Lesson Delivery

a) Facilitated Learning - 34.25 hours; b) Assessment - 3.75 hours.

Full Fees (before GST)


Nett Fees payable after SSG Funding

International Participant Singapore Citizen 39 years old or younger Singapore Citizen 40 years or older eligible for MCES Singaporean PRs Enhanced Training Support for SMEs
Full Programme Fee S$4200.00 S$4200.00 S$4200.00 S$4200.00 S$4200.00
SSG Funding Eligible for Claim Period 1 Jul 2021 to 30 June 2024 - (S$2940.00) (S$2940.00) (S$2940.00) (S$2940.00)
Nett Programme Fee S$4200.00 S$1260.00 S$1260.00 S$1260.00 S$1260.00
7% GST on Nett Programme Fee S$294.00 S$88.20 S$88.20 S$88.20 S$88.20
Total Nett Programme Fee Payable, Incl. GST S$4494.00 S$1348.20 S$1348.20 S$1348.20 S$1348.20
Less Additional Funding if Eligible Under Various Scheme - - (S$840.00) - (S$840.00)
Total Nett Programme Fee, Incl. GST, after additional funding from the various funding schemes S$4494.00 S$1348.20 S$508.20 S$1348.20 S$508.20

NM2209 (TGS-2018507303)

Funding Type
SSG Funding

Modular Course


Graded Only

Area of Interest
Communications, New Media, Social Psychology