TechLaunch is a unique experiential module in which students develop skills in identifying and capturing value from technological innovation. Our approach is to select an engineering technology developed at NUS or by third parties and go through the process of creating a technology start-up. Students will work in cross-disciplinary teams of graduate students.In this module, students will spend most of their time talking to customers, partners, competitors in search for the right market and the right business model that can leverage the uniqueness of a technology. Students will experience the typical creative and often unstructured start-up or new product development process that will challenge their innovation and leadership skills.;Students will learn how to differentiate a business idea from a business opportunity and learn how to validate the multitude of assumptions inherent in any business plan in the market. They will learn that every successful business is a search for the intersection of technology feasibility, customer desirability and business viability. They will learn how to identify and capture value from technology innovation, improve on their business management skills, and manage the team dynamics in doing so.