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Objectives

Noting that all customers are not the same, this course uses data analytics to analyze customer lifetime value, identify high-value customers, which customers to up-sell to, which customers to cross-sell to, which customers to send a retention campaign to and which customers to do nothing. This course would cover the following key techniques used to derive actionable insights: Descriptive Statistics, RFM Modelling, Customer Segmentation, Customer Profile, Customer Lifetime Value, Market Basket Analysis, Association Rule Mining, and Product Recommendation & Marketing Strategy. The software programming language used in this course is R programming.

Who Should Attend

Business Users, Domain Experts, Decision Makers,Government Agencies, IT Professionals, Marketing Professionals, Sales Professionals, Product Managers, Customer Relationship Managers, Data Analysts, Data Scientists, Data Managers, Data Engineers, etc.

Entry Requirements

Any Diploma. Some basic knowledge of statistics & programming.

Class Schedule

(1) 1 March 2021 – 5 March 2021 (2) 10 May 2021 – 15 May 2021

Lesson Delivery

a) Facilitated Learning - 23 hours; b) Project- 10 (done at home) c) Assessment - Laboratory Assessment (5 hrs) Quiz (2 hrs) Online Test (1 hr done at home)

Full Fees (before GST)

S$3500.00

Nett Fees payable after SkillsFuture Funding

	International Participant	Singapore Citizen 39 years old or younger	Singapore Citizen 40 years or older eligible for MCES	Singaporean PRs	Enhanced Training Support for SMEs
Full Programme Fee	S$3500.00	S$3500.00	S$3500.00	S$3500.00	S$3500.00
SkillsFuture Funding Eligible for Claim Period (19 Oct 2017 to 31 Mar 2021)	-	(S$2450.00)	(S$2450.00)	(S$2450.00)	(S$2450.00)
Nett Programme Fee	S$3500.00	S$1050.00	S$1050.00	S$1050.00	S$1050.00
7% GST on Nett Programme Fee	S$245.00	S$73.50	S$73.50	S$73.50	S$73.50
Total Nett Programme Fee Payable, Incl. GST	S$3745.00	S$1123.50	S$1123.50	S$1123.50	S$1123.50
Less Additional Funding if Eligible Under Various Scheme	-	-	(S$700.00)	-	(S$700.00)
Total Nett Programme Fee, Incl. GST, after additional funding from the various funding schemes	S$3745.00	S$1123.50	S$423.50	S$1123.50	S$423.50