Customer Insights begins with me

Faculty of Science (FOS)

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At the end of the programme, you will be able to: - Understand how to Leverage the power of Data Analytics, and understand customers’ preferences and buying patterns; - Understand how to conduct user research and synthesize data from multiple sources in order to discover unmet needs and develop ideas; - Understand how to use cost-effective small scale experiments to fine tune customer focus.

Who Should Attend

Professionals and Managers who make strategic decisions on customer relationship management.

Entry Requirements


Class Schedule

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Tutorial Schedule

Same Day as Lecture

Lesson Delivery

a) Facilitated Learning: 5.5 hours b) Assessment: 1.5 hours

Full Fees (before GST)


Nett Fees payable after SSG Funding

International Participant Singapore Citizen 39 years old or younger Singapore Citizen 40 years or older eligible for MCES Singaporean PRs Enhanced Training Support for SMEs
Full Programme Fee S$950.00 S$950.00 S$950.00 S$950.00 S$950.00
SSG Funding *
Eligible for Claim Period 1 Jul 2021 to 30 June 2024
- (S$665.00) (S$665.00) (S$665.00) (S$665.00)
Nett Programme Fee S$950.00 S$285.00 S$285.00 S$285.00 S$285.00
7% GST on Nett Programme Fee S$66.50 S$19.95 S$19.95 S$19.95 S$19.95
Total Nett Programme Fee Payable, Incl. GST S$1016.50 S$304.95 S$304.95 S$304.95 S$304.95
Less Additional Funding if Eligible Under Various Scheme - - (S$190.00) - (S$190.00)
Total Nett Programme Fee, Incl. GST, after additional funding from the various funding schemes S$1016.50 S$304.95 S$114.95 S$304.95 S$114.95

* : Learners must fulfill at least 75% attendance and pass all assessment components, to be eligible for SSG funding.

FOS-CIBWM (TGS-2020513885)

Funding Type
SSG Funding

Short Course


Graded only

Area of Interest
Data Analytics