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Objectives

The course is designed for participants who aspire to initiate, manage and execute marketing program of enterprises and organizations. Participants will exit the course with:

Good understanding of media and marketing concepts in the digital age;

Familiarity with digital marketing methodologies, tools and analytic methods;

Grasp of CRM concepts in the digital and social age;

Experience in developing, implementing and measuring the success of digital marketing campaigns;

Ability to apply the concept to a wide range of organizations and situations.

Who Should Attend

Participants who aspire to initiate, manage and execute marketing program of enterprises and organizations.

Entry Requirements

Diploma

Class Schedule

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Tutorial Schedule

Lesson Delivery

Facilitated Learning - 16 hours

Full Fees (before GST)

S$1200.00

Nett Fees payable after SSG Funding

Please note that the mode of delivery is subject to change in light of the COVID-19 situation. Courses marked ‘online’ may have compulsory face-to-face sessions such as laboratory or hands-on components and details should be sought from the schools or departments before learners register for them.

Last updated: 04 October 2024