Big Data and Business Strategy


NUS Business School

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Big data and artificial intelligence have allowed platforms to become the dominant business model in the digital economy. Managers of incumbent organisations need to rethink their own strategies and business models along global data supply lines. This module introduces big data, analytics, data governance, AI, privacy, blockchain, robotics, IoT and edge computing from the ground up and in a non-technical way, focusing on concepts, business applications and real-life case studies. In the last two lessons of this module, we will derive implications for management: how to transform existing businesses and formulate winning strategies in a digital and data-driven economy.

Who Should Attend

Senior Managers, Managers, Supervisors, Engineers who are involved in technology innovation, leadership, marketing, data analytics, entrepreneurship and strategic planning initiatives

Entry Requirements

Bachelor Degree

Class Schedule


Tutorial Schedule

same day as Lecture

Lesson Delivery

a) Facilitated Learning: 39 hours b) Assessment: 26 hours c) Others: 65 hours

Full Fees (before GST)


Nett Fees payable after SSG Funding

International Participant Singapore Citizen 39 years old or younger Singapore Citizen 40 years or older eligible for MCES Singaporean PRs Enhanced Training Support for SMEs
Full Programme Fee S$5400.00 S$5400.00 S$5400.00 S$5400.00 S$5400.00
SSG Funding *
Eligible for Claim Period 1 Jul 2021 to 30 June 2024
- S$3780.00 S$3780.00 S$3780.00 S$3780.00
Nett Programme Fee S$5400.00 S$1620.00 S$1620.00 S$1620.00 S$1620.00
8% GST on Nett Programme Fee S$432.00 S$129.60 S$129.60 S$129.60 S$129.60
Total Nett Programme Fee Payable, Incl. GST S$5832.00 S$1749.60 S$1749.60 S$1749.60 S$1749.60
Less Additional Funding if Eligible Under Various Scheme - - S$1080.00 - S$1080.00
Total Nett Programme Fee, Incl. GST, after additional funding from the various funding schemes S$5832.00 S$1749.60 S$669.60 S$1749.60 S$669.60
*   Learners must fulfill at least 75% attendance and pass all assessment components, to be eligible for SSG funding.
** Please note that all external funding for courses is limited in duration and subject to availability.

*** Please note that the mode of delivery is subject to change in light of the COVID-19 situation. Courses marked ‘online’ may have compulsory face-to-face sessions such as laboratory or hands-on components and details should be sought from the schools or departments before learners register for them.

Upcoming Course Dates

Delivery Mode**

Course Code

Funding Type
SSG Funding
Eligible for SkillsFuture Credit (SFC)
Alumni eVoucher (L3)
Alumni eVoucher (R&G)

Modular Course

Stacks/ Bundles to
Graduate Cert in Analytics and Technology Management


Area of Interest
Data Analytics