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Objectives

Digital media, websites, social platforms such as Facebook and Instagram, mobile phone games, are visited by billions of people every day. These platforms are now monetizing their ‘stickiness’ to earn advertising dollars through display banners, sponsored videos and more. Through gathering and analysing consumer data, savvy businesses can learn to optimize their display advertising budgets to reach specific target markets on these platforms. This course aims to provide participants with a comprehensive and deep understanding of online display ad marketing campaigns. Specific topics will include the rise of native advertising, contextual targeting, retargeting, creating ad campaigns using Facebook ad manager, ad buying mechanisms, programmatic advertising, ad networks and exchanges, privacy issues in display ads, and estimating the return on investment on display ad campaigns.

Who Should Attend

Consultants, business owners, marketing managers, advertising executives, data analysts.

Entry Requirements

No minimum requirements. But the student should be comfortable with using basic functions of Excel: reading files, addition, subtraction, multiplication and division.

Class Schedule

Tutorial Schedule

Same Day as Lecture

Lesson Delivery

a) e- Learning - 6 hours; b) Assessment - 1 hour.

Full Fees (before GST)

S$950.00

Nett Fees payable after SSG Funding

	International Participant	Singapore Citizen 39 years old or younger	Singapore Citizen 40 years or older eligible for MCES	Singaporean PRs	Enhanced Training Support for SMEs
Full Programme Fee	S$950.00	S$950.00	S$950.00	S$950.00	S$950.00
SSG Funding * Eligible for Claim Period 1 Jul 2021 to 30 June 2024	-	S$665.00	S$665.00	S$665.00	S$665.00
Nett Programme Fee	S$950.00	S$285.00	S$285.00	S$285.00	S$285.00
9% GST on Nett Programme Fee	S$85.50	S$25.65	S$25.65	S$25.65	S$25.65
Total Nett Programme Fee Payable, Incl. GST	S$1035.50	S$310.65	S$310.65	S$310.65	S$310.65
Less Additional Funding if Eligible Under Various Scheme	-	-	S$190.00	-	S$190.00
Total Nett Programme Fee, Incl. GST, after additional funding from the various funding schemes	S$1035.50	S$310.65	S$120.65	S$310.65	S$120.65

Learners must pass all assessment components to be eligible for SSG funding. Please note that all external funding for courses is limited in duration and subject to availability.

Please note that the mode of delivery is subject to change in light of the COVID-19 situation. Courses marked ‘online’ may have compulsory face-to-face sessions such as laboratory or hands-on components and details should be sought from the schools or departments before learners register for them.