Be an Entrepreneur: Steps to a Successful Business


NUS Business School

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Objectives This two-day bootcamp is intended to equip participants to think about being future entrepreneurs through applicable knowledge to increase the success in launching and commercializing new start-up ideas. The bootcamp will utilize product/service validation tools to provide practical ways to build product/service concepts and translate them into actual product/service builds. It will teach participants how to systematically approach ideation, develop a product/service concept and value proposition, conduct customer validation, build a product/service prototype, develop product/service requirements and a roadmap. This will be done through a combination of case studies and and practical application. Through the utilization of tools, case studies, break out groups and specific assignments participants will learn to: 1. Take a case study based a product/service concept and define its value proposition 2. Identify customer segments for the product/service concept 3. Develop the product/service concept 4. Validate the product/service concept through customer interviews and data analysis 5. Translate validated product/service concept into a product/service prototype with specific requirements and a related roadmap

Who Should Attend

Managers, Mid-Career Managers, General Managers, Directors, Technical or Business Professionals

Entry Requirements

5 years work experience and above

Class Schedule

Tutorial Schedule

Same Day as Lecture

Lesson Delivery

a) Facilitated Learning - 12 hrs;b) Assessment - 1 hr.

Full Fees (before GST)


Nett Fees payable after SSG Funding

International Participant Singapore Citizen 39 years old or younger Singapore Citizen 40 years or older eligible for MCES Singaporean PRs Enhanced Training Support for SMEs
Full Programme Fee S$1900.00 S$1900.00 S$1900.00 S$1900.00 S$1900.00
SSG Funding *
Eligible for Claim Period 1 Jul 2021 to 30 June 2024
- S$1330.00 S$1330.00 S$1330.00 S$1330.00
Nett Programme Fee S$1900.00 S$570.00 S$570.00 S$570.00 S$570.00
9% GST on Nett Programme Fee S$171.00 S$51.30 S$51.30 S$51.30 S$51.30
Total Nett Programme Fee Payable, Incl. GST S$2071.00 S$621.30 S$621.30 S$621.30 S$621.30
Less Additional Funding if Eligible Under Various Scheme - - S$380.00 - S$380.00
Total Nett Programme Fee, Incl. GST, after additional funding from the various funding schemes S$2071.00 S$621.30 S$241.30 S$621.30 S$241.30
*   Learners must pass all assessment components to be eligible for SSG funding.
** Please note that all external funding for courses is limited in duration and subject to availability.

*** Please note that the mode of delivery is subject to change in light of the COVID-19 situation. Courses marked ‘online’ may have compulsory face-to-face sessions such as laboratory or hands-on components and details should be sought from the schools or departments before learners register for them.

Upcoming Course Dates

Delivery Mode**

Course Code

Funding Type
SSG Funding
Eligible for SkillsFuture Credit (SFC)
Alumni eVoucher (L3)
Alumni eVoucher (R&G)

Short Course

Stacks/ Bundles to


Area of Interest
Business & Management