Objectives
- Understand latest developments in CRM- Apply advanced predictive analytics methodologies to develop targeting tools for various customer segments and apply the tools for efficient campaign targeting.- Learn how to estimate Customer Life Time Value or the customer revenue so that it can be used as an additional dimension for decision making together with analytics tools which will further enhance optimising marketing budget and increase profitability.- Develop and apply attrition models and event triggers to retain customers and thus prevent revenue loss.
Who Should Attend
- Marketing practitioners and data analysts preferably with more than two years of experience- Professionals who have an active interest in customer analyticsMarketing Managers, CRM Managers, Senior Marketing Analysts and Marketing Analysts- Business Development Managers, Senior Business Analysts and Business Analysts- Data Managers, Senior Data Analysts, Senior Information Analysts, and Information Analysts
Entry Requirements
Participants who have successfully completed Customer Analytics course offered by NUS-ISS
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Please note that the mode of delivery is subject to change in light of the COVID-19 situation.
Courses marked ‘online’ may have compulsory face-to-face sessions such as laboratory or hands-on components and details should be sought from the schools or departments before learners register for them.
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Last updated: 12 April 2024
