Social Psychology of New Media


School Faculty of Arts & Social Sciences (FASS)
Code NM2209
Funding Type SSG Funded
Stackable To An Academic Qualification? No
Name of Full Academic Qualification No
Category Critical Core Skills
Course Type Modular Course
Audit/Graded Graded only
MC 4
Final Exam Yes


Theories of social psychology can be applied to our understanding of how new media is produced, marketed, resisted, adopted and consumed. This module highlights these key stages in the developmental trajectory of new media and introduces relevant theories, while considering issues such as why some technologies succeed where others fail, how marketers should promote new technology, which services are likely to become tomorrow's killer applications and what goes through the minds of new media adopters.

Who Should Attend

- Data Analysts; - Business Intellience Managers; - Businss Analysts; - IT Consulting Analysts

Entry Requirements

At least a Diploma in any discipline

Class Schedule

Thursday (12.PM - 2 PM)

Lesson Delivery

a) Facilitated Learning - 34.25 hours; b) Assessment - 3.75 hours.

Full Fees (before GST)


Fees and Fundings

International Participant Singapore Citizen 39 years old or younger Singapore Citizen 40 years or older eligible for MCES Singaporean PRs Enhanced Training Support for SMEs
Full Programme Fee S$4200.00 S$4200.00 S$4200.00 S$4200.00 S$4200.00
SkillsFuture Funding Eligible for Claim Period (19 Oct 2017 to 31 Mar 2021) - (S$2940.00) (S$2940.00) (S$2940.00) (S$2940.00)
Nett Programme Fee S$4200.00 S$1260.00 S$1260.00 S$1260.00 S$1260.00
7% GST on Nett Programme Fee S$294.00 S$88.20 S$88.20 S$88.20 S$88.20
Total Nett Programme Fee Payable, Incl. GST S$4494.00 S$1348.20 S$1348.20 S$1348.20 S$1348.20
Less Additional Funding if Eligible Under Various Scheme - - (S$840.00) - (S$840.00)
Total Nett Programme Fee, Incl. GST, after additional funding from the various funding schemes S$4494.00 S$1348.20 S$508.20 S$1348.20 S$508.20

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