Digital Media Marketing



Overview

School SCHOOL OF COMPUTING
Department SOC-STMI
Code COM-DMM
Funding Type SSG Funded
Stackable To An Academic Qualification? Not applicable
Name of Full Academic Qualification Not Applicable
Category Computing & Tech Services
Course Type SHORT COURSE
Can be done on AUDIT basis? No



Objectives

The course is designed for participants who aspire to initiate, manage and execute marketing program of enterprises and organizations. Participants will exit the course with: • Good understanding of media and marketing concepts in the digital age; • Familiarity with digital marketing methodologies, tools and analytic methods; • Grasp of CRM concepts in the digital and social age; • Experience in developing, implementing and measuring the success of digital marketing campaigns; • Ability to apply the concept to a wide range of organizations and situations.




Outline

- Innovation methodology - Lean Launchpad - Marketing: Overview of important concepts - The media landscape: Implications for marketing - Market and Opportunities - Tools for digital presence - Search engine: Google - SEO & SEM - Social media: Facebook - page & ads - Storytelling in the digital age - Content Marketing - Branding, public relation and crisis management; - Important digital marketing concepts, including display advertising, retargeting, programmatic and fraud; - Relevant case studies and hands on experience.




Who Should Attend

Participants who aspire to initiate, manage and execute marketing program of enterprises and organizations.




Entry Requirements

Diploma




Class Schedule

16, 23 Oct 2019




Lecture Sessions

AM/PM




Lesson Delivery

Facilitated Learning - 16 hours




Calendar

Please click here



Full Fees (before GST)

S$1200.00




Fees and Fundings

International Participant Singapore Citizen 39 years old or younger Singapore Citizen 40 years or older eligible for MCES Singapore Citizen eligible for WTS Singaporean PRs Enhanced Training Support for SMEs
Full Programme Fee S$1200.00 S$1200.00 S$1200.00 S$1200.00 S$1200.00 S$1200.00
SkillsFuture Funding Eligible for Claim Period (19 Oct 2017 to 30 Sep 2020) - (S$840.00) (S$840.00) (S$840.00) (S$840.00) (S$840.00)
Nett Programme Fee S$1200.00 S$360.00 S$360.00 S$360.00 S$360.00 S$360.00
7% GST on Nett Programme Fee S$84.00 S$25.20 S$25.20 S$25.20 S$25.20 S$25.20
Total Nett Programme Fee Payable, Incl. GST S$1284.00 S$385.20 S$385.20 S$385.20 S$385.20 S$385.20
Less Additional Funding if Eligible Under Various Scheme - - (S$240.00) (S$300.00) - (S$240.00)
Total Nett Programme Fee, Incl. GST, after additional funding from the various funding schemes S$1284.00 S$385.20 S$145.20 S$85.20 S$385.20 S$145.20



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