Digital Media Marketing



Overview

School School of Computing (SOC)
Department SOC-STMI
Code COM-DMM
Funding Type SSG Funded
Stackable To An Academic Qualification? No
Name of Full Academic Qualification NA
Category Marketing
Course Type Short Course
Audit/Graded Graded only
MC Not Applicable
Final Exam No



Objectives

The course is designed for participants who aspire to initiate, manage and execute marketing program of enterprises and organizations. Participants will exit the course with: • Good understanding of media and marketing concepts in the digital age; • Familiarity with digital marketing methodologies, tools and analytic methods; • Grasp of CRM concepts in the digital and social age; • Experience in developing, implementing and measuring the success of digital marketing campaigns; • Ability to apply the concept to a wide range of organizations and situations.




Who Should Attend

Participants who aspire to initiate, manage and execute marketing program of enterprises and organizations.




Entry Requirements

Diploma




Class Schedule

28 Sep, 1,5,8 Oct 2020




Lesson Delivery

Facilitated Learning - 16 hours




Full Fees (before GST)

S$1200.00




Fees and Fundings

International Participant Singapore Citizen 39 years old or younger Singapore Citizen 40 years or older eligible for MCES Singaporean PRs Enhanced Training Support for SMEs
Full Programme Fee S$1200.00 S$1200.00 S$1200.00 S$1200.00 S$1200.00
SkillsFuture Funding Eligible for Claim Period (19 Oct 2017 to 31 Mar 2021) - (S$840.00) (S$840.00) (S$840.00) (S$840.00)
Nett Programme Fee S$1200.00 S$360.00 S$360.00 S$360.00 S$360.00
7% GST on Nett Programme Fee S$84.00 S$25.20 S$25.20 S$25.20 S$25.20
Total Nett Programme Fee Payable, Incl. GST S$1284.00 S$385.20 S$385.20 S$385.20 S$385.20
Less Additional Funding if Eligible Under Various Scheme - - (S$240.00) - (S$240.00)
Total Nett Programme Fee, Incl. GST, after additional funding from the various funding schemes S$1284.00 S$385.20 S$145.20 S$385.20 S$145.20



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